Creating Effective Web Design

The habits of consumers on the web are not that different from that of those patronizing a physical store. Instead of picking up something that catches their attention or one which resembles the thing they are looking for, the web user clicks on it. If the page doesn’t meet their expectation, instead of putting the object down, they hit the back button and continue their search.

If you’re an online businessman, this is something you would like to avoid. And in doing so, you have to remember a few basic tips for creating a website with design and content that are likely to make your site visitors buy something instead of hit the back button and search somewhere else.

a. Web users welcome quality content and are prepared to compromise it with the site’s design. This is why web sites that don’t have a good design but have high-quality content have the most hits.

b. Web users don’t read the contents of a page but just scan through them. They would just search for fixed points that would guide them through the page.

c. Web users are intolerant and are looking for quick satisfaction. If a web page doesn’t meet the expectations of a user, then the designer botched his job. The users don’t need to use heavy mental processing to navigate through the site.

d. Web users don’t look for the fastest way to find the needed information. They also don’t check a web page in a linear fashion or following a sequence. They just choose the first rational option. As soon as they locate a link that seems likely to lead to what they are looking for, chances are, it will be clicked right away.

e. Web users go for intuition instead of read all the information on a webpage. The users really don’t care. If they find something that works, they stick to it. They don’t have to understand it.

f. Web users want control in their fingertips. Windows popping up unexpectedly are out. They want to be able to return to the site they have been before by hitting the “back” button. Links shouldn’t open in a new browser window because the “back” button doesn’t apply.

g. Web users usually don’t like to think deep. A web page should always be understandable without the need for explanation. The users shouldn’t have to decide consciously, considering the favorable and unfavorable choices or alternatives. By lowering the cognitive burden, web users easily take hold of the idea behind the system. People won’t use your site if they lose their way around it.

h. If you’re going to offer the users a type of service or implement, keep the requirements to a minimum. Don’t require them to fill out long forms for an account they may never use later. Let the users explore without coercing them to share private information.

Basics About an Effective Web Design

The impressible rise of online business is driving companies small and large to go online. This requires an Internet presence for which there are a number of prerequisites. First of all, the need is to have a website designed and develop.

Website design and development is important but more important is designing a website that is effective in terms of generating enquires. This requires a basic understanding of the basic of web design and development.

Effective web design requires expertise not only in web design, but graphics, content, and search engine optimization. In other words, a mere website will serve no purpose; rather it is search engine optimized web design that helps create an impact on the Internet.

Lets us cover some basics of professional web design that have helped create world class websites.

Layout and design are two important aspects affecting the effectiveness of a website. Moreover, these are the key points on whose basis the popularity of a website depends. Effective techniques include usage of text sizes that are not too small to read, color combinations that don’t haze the text, and a navigation system that helps visitors browse through a website with no difficulty. Excessive graphics taking long time to load, blink, and extend out of the screen are not advisable as these irritates visitors.

What makes professional web design and development companies stand out from ordinary ones are their understanding of the above mentioned aspects. These companies, before proceeding with the final phase of this and development, spends considerable time in planning so that the final website designed is clean, organized, and importantly attracts a lot of visitors.

Some Tips for Effective Web Design

Although we have to stay away from the notion that surfers are homogenous in their behavior, there are patterns that can be construed as being part of the web design process. They will examine a new page for a few seconds and then decide whether the text content is worth reading. A link that is of interest might cause them to click but there are very many parts of the website that they will simply ignore. It is during this brief period that you are supposed to persuade them to buy your goods and services.

1. Credibility: Websites set standards and often fail on those very same standards. Although high quality content might appear to be a tedious task, it can get you good quality traffic. A case in point is a website that claims to review the best kitchen units. It would not be credible if that website merely promoted one brand. Likewise that website would lose customers if it was crowded by flashy adverts to false marketing pages. The credibility issue has to be tackled from the perspective of both the content and its presentation.

2. Length and width: There are academic websites that contain first rate content. The documents are well researched and there are plenty of statistics to prove the points that are discussed. Unfortunately most commercial websites are not allowed that privilege. Within 3 paragraphs, you must be able to sell everything about your brand. Make sure that you create fixed points such as demarcation bars or highlights to concentrate the gaze of the surfer. Long descriptions are not going to do the trick.

3. Cognitive load: Unfortunately most surfers have very short attention spans. They will determine whether to pursue the page within a few seconds of landing. If you hide your most important items at the bottom of the page, they will invariably be missed by the reader. Start with the top priorities and then work backwards to the fluff. If you are selling car insurance, do not begin with a description of leather seats. The leather seats are a peripheral product that is not at the heart of the sales you are looking for.

4. Logic: Surfers are not logical in their search for information. Had they been logical, then the number of internet sales would be declining. In fact they are looking for the quickest route to information. They do not read information on a linear pattern. Sequences are often ignored in favor of highlights. You should design the website on the basis of key highlights and not a sequence of detailed statements. Finally you need to give the user control over the information that they are checking. Allow them to customize the screen and the variables.

Principles of Effective Web Design

Principles of Effective Web Design help users to interact with websites, their thought methodology and the basic user behavior pattern. Customer web habits aren’t different from user’s habits. They glance every new page, scan few texts and click on the initial link which vaguely resemble the thing they look for or which catches their interest.

Many users seek something click-able and interesting as soon as they find anything promising. In areas where new pages don’t meet the expectations of the user, the search process is continued and the back button is clicked.

Principles of Effective Web design involves high appreciation for credibility and quality. It offers users with good content, with minimal advertisements and maximum design. They help subnormal websites to gain a lot of traffic over the years.

Analysis

Many web design users don’t read, but scan. In any scanning process, hot areas come abruptly in the middle of sentences and users seek instant gratification. Any website which fails to meet the expectations of users indicate failure of respective web designer.

The less intuitive the navigation and the higher the cognitive load, the more willing are users to seek alternatives and leave the site. Many users don’t search for the quickest way of finding information they seek. And neither do they expect any web page to remain in a linear way, sequentially going from one section of the site to another.

More To Web Design Than Meets The Eye

What image does your mind conjure up when you think of the term, Web Design? Do you imagine an aesthetically pleasing, colorful webpage with a flashy logo design? People do often consider that a website is an online art form. The designing of a webpage is thought of as a digital art form, in essence. However it is a lot more than merely making a site look attractive. Effective web design incorporates site functionality, usability and structure functionality and much more besides. Let us explore the steps to effective web design.

The structuring of the website is an important element of web design content. It is all dependent upon which platform you use to present your website’s content. You can choose from straight CSS, PHP or any of the other available coding options, or you can choose to use a script, such as Joomla or WordPress. There are pros and cons presented with each one of these options, and each one can affect search engine rankings.

The biggest dilemma presented with SEO and structure is with regard to the code used. For example, bulky code including unnecessary additional coding or multiple mistakes can slow down the loading time of your website. This can impact your SEO rankings since search engines often prefer faster loading websites. You can use the W3C Markup Validation Service to deal with errors. You can use this tool to rectify all the problems associated with your website’s ability to perform at its best. The perfect restructuring of your site will make it easier to navigate and use the site.

Usability is an important factor in how successful and effective your website will be. Is it easy for visitors to find and navigate around your website? You must make sure that they are able to travel easily between pages and back to the homepage. If they do get lost they may get frustrated and decide to leave and not to revisit. A reputable web design company can create a site structure and sitemaps that will make navigating your site easy for both human visitors and search engine spiders.

Another important aspect is good quality readability. Often website owners do not know that it is easier to read black text on a white background. Although black backgrounds may look modern and fun, this can be uncomfortable for your visitors to read. So, bearing this in mind, it would be best to opt for a darker text on a lighter background.

Functionally is also a major factor in an effective web design. It should not be difficult for your visitor to interact with your website. Although, generally speaking, this is not a problem that content only websites tend to encounter, it can be a problem for websites offering any method of interaction. If your site has a blog where comments can be made on your posts, for example, this function needs to be working properly.

When your site is not functioning well and contains things that don’t work properly, this can affect traffic and SEO over time. A visitor who repeatedly finds visiting your website frustrating, will obviously be less likely to revisit it.

Functionality of a website can include:
• providing a proper, fast working search function.
• ensuring it is easy to access all downloadable content.
• ensuring links are not incorrect or broken.

Things to Remember in Effective Web Designing

Web designing is important to make a certain website appealing to the general public. However, the design must be molded into the purpose and objectives of the website. It must also conform to the image of the website and of what impression the website wants its viewers to have.

Effective web designing is actually designing and organizing a website to the needs and wants of the viewers. Effectiveness solely depends on organizing information, obtaining important facts and sorting out valuable details to promote what the website intends to promote.

However, there are basic facts to take into consideration such as technical considerations. Start a basic web page design by using a graphics program with a blank canvas of 783 x 398 pixels, the minimum live space of a web browser on an 800 x 600 resolution screen.

Effective design also depends on how organized the navigation rules and options bar are. The design of the navigation and options bar must be available to the needs of the viewer. It is best to keep this section simple to accommodate the viewer making it easy to navigate. When making links, one can use text and images to link pages to the website. Text are preferred than images to make it easier for the viewer to comprehend.

Fonts should also be simple and easy to comprehend. Some fonts are quite complicated making the content of the articles hard to comprehend. Safe fonts to be used are Times New Roman, Arial, Courier New, Verdana, and Georgia which can be made more appealing and emphasized by using bold, italic, and bold italic. These are just some tips to make web page design simple and easy to comprehend.

Important Elements of an Effective Web Design

When you want to make something successful, you need to find out the most powerful elements of that particular thing. Without proper research and knowledge, it will be impossible for you to come up with an effective product or service. The same goes for web design. In order to make your web design effective and powerful, you need to know about its proven vital elements and then incorporate them in your design to make yours effective. Experienced designers learn from their experience and know how to create a winning website. However, for a new designer and a small business, without much knowledge of this field, it is impossible to get things right in the first attempt.

This is why it is crucial for new and inexperienced designers as well as clients who are looking for a designer to know what makes a design work and what makes a website successful. When it comes to designing a website, there are, luckily, not many factors that improve the performance of a site. However, still, these limited factors have to be utilized efficiently to get the best out of your website and, consequently, grow your business in the global market.

So, let’s now discuss some important elements.

The first thing is the ‘looks’, i.e. how professional and visually appealing your site is. An ordinary looking site creates the image that you don’t care much about quality and professionalism. It also creates a very dull environment where the visitors begin to feel lazy. Thus, your website should be full of life and it should be able to engage your visitors by providing a nice and cool environment. The choice of colors plays a crucial role in making or breaking your website. Without proper colors, your website will look irrelevant and in some cases even unprofessional.

Another thing is that you must keep your site neat and clean. You will notice that a lot of people don’t care about properly organizing their content and images. As a result, their sites look cluttered and people don’t really like to spend time on such sites. If you want people to check out your site, see the images and read your content, then you must give a decent and neat look to your website. Organize the content by using a readable font size and font style. Also, write short paragraphs instead of really long. Having long paragraphs may put your visitors off and instead of engaging them you will simply send them away.

Your website menu or navigation also plays an important role in making or breaking your website. A lot of sites show a simple menu, when you take your mouse over a button, it will show you some sub-categories and even their sub-categories. This makes a site look like a fish market. Plus, they also have links in the footer as well as on the left side of the page. Try to create simple and easy navigation to help your market find the required information quickly and easily.